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News from the world of Sjöö Sandström

New brand ambassador – Håkan Thörnström

We are proud to announce that Swedish master chef Håkan Thörnström has become a new Sjöö Sandström brand ambassador. Håkan, with his wife Anne, are the owner and master chef of the Guide Michelin star restaurant Thörnströms Kitchen and the international well reputed Private Room. Both restaurants are located in Gothenburg and Thörnströms Kitchen was honored with a Guide Michelin Star in 2011 and has kept it ever since.

Håkan and Thörnströms Kök have shown excellence and high quality over time, a sign of true craftsmanship that appeals to us and makes Håkan a perfect ambassador for Sjöö Sandström. Just like him, we strive for quality and excellence over time.

Just like Sjöö Sandström, Thörnströms kök take high regard in Swedish tradition, quality and craftsmanship. At Thörnströms restaurants the cooking is characterized of the connection to season and region in the shape of local ingredients and Nordic style with great focus on local seafood. All ingredients are prepared and refined with deep connection to traditional Swedish cooking methods. A much-appreciated concept that has lead to the finest reward in the shape of a well deserved Guide Michelin star.

For us at Sjöö Sandström we are proud to announce our partnership. On the wrist, Håkan has chosen to wear the Royal Steel Chronograph. A classic watch that puts together the fine elements of quality, Nordic design and traditional craftsmanship, a wristwatch that symbolize the standards for both Håkan’s restaurants and Sjöö Sandtsröm. We’re looking forward to deepen our relationship with Håkan by being a well-timed partner and we like to give him a warm welcome to the Sjöö Sandström family!

Sjöö Sandström proudly presents our new brand ambassador – Sverre Liliequist

We are proud to announce our latest brand ambassador, the free skiing superstar, Sverre Liliequist. In Sverre’s line of business it’s all about exact timing down to hundredths of a second, just like it is for us at Sjöö Sandström. Our mutual strives for perfect timing and presence makes him a perfect partner for us. Sverre has an incredible ski career behind him and his aim for excellence has shown off in the international world of free skiing due to his fantastic skills and showmanship.

Sverre has enjoyed great international achievements on the alpine scene for many years. Among his finest and most reputable hours in free skiing is his incredible backflip with an avalanche behind him during the Skiers Cup in Zermatt 2013.

On the wrist, Sverre has chosen to wear UTC Extreme. Not only because it’s a perfect fit due to the challenges skiing exposes him to, but also because it’s a perfect fit for his active lifestyle in general. We are looking forward to deepening our relationship with Sverre by being a well-timed partner in his career and we like to give Sverre a warm welcome to the Sjöö Sandström family!

Olympic Gold medalist Peyong Chang 2018

We would like to welcome home our ambassador Frida Hansdotter and her gold medal, from the Olympic Games 2018 in Peyong Chang. The 16th of February 2018 was the day when the history of Swedish alpine skiing was rewritten for all future. Frida Hansdotter on top of the pallet holding her very first Olympic gold medal. After years of blood, sweat and tears, she finally fulfilled her dream of becoming an Olympic Gold Medalist. The world’s greatest alpine skier from Sweden, Fagersta, think about it for a second and get inspired by this amazing achievement. We all at Sjöö Sandström are incredibly happy and proud to be with you on this journey. You are a true inspiration for all athletes and a great ambassador!

VALENTINE´S WISHES

All of our timepieces are assembled by hand, one by one, at the Sjöö Sandström workshop in Stockholm. Offering a timless expression with a Swedish twist of elegance.

PRIVATE MEETING, NEW EXCLUSIV CONCEPT

As a part of the launch of the new Royal Capital we also want to introduce a new concept. This exclusive concept allows you to have a private session where we share our perspective of Swedish luxury and give you a unique opportunity to get a glimpse of the watch and be able to place your order.

Take the opportunity to book a private meeting, Royal Capital Refined.

SWEDISH SPORTS AWARDS 2018

For the fifth consecutive year we are partner to the Swedish Sports Awards. It is an annual televised celebration since 2000 that takes place in Globen, Stockholm. During the gala the years top athletes will be awarded. This years winners in the categories: Leader of the Year, Female Athlete of the Year, and Male Athlete of the Year will receive a watch from us at Sjöö Sandström.

NHL Stars – William, Alexander and Michael Nylander, new Sjöö Sandström Brand Ambassadors

Sweden has over the years produced many world-class athletes from all kinds of sports. We at Sjöö Sandström would like to announce our latest brand ambassadors. Two of the biggest names within their sport, two brothers that plays in the same league as their father used to play; we would like to welcome William, Alexander and Michael Nylander as our Brand Ambassadors.

They come from a very successful and talented family of hockey players. Michael has had a long and prosperous career, played in eight different NHL teams such as Hartford Whaler, Calgary Flames, Chicago, New York Rangers and more. However, from now on his two sons, William and Alexander carry on the legacy.

William Nylander was named “Most Valuable Player” of the 2017 IIHF World Championship in Paris and Cologne, scoring 7 goals and 14 points in 10 games when Sweden won gold medal. On a daily basis, William plays in Toronto Maple Leafs and has really found his place in the team, he was drafted in the first round as number eight in 2015.

Alexander was drafted in the first round as number eight by the Buffalo Sabres in 2016. A bright future ahead of him and he has become a real influential player of his team. From now on, they will carry Sjöö Sandström watches and their choice of watch really fits their personalities, UTC Extreme Black, Royal Capital and Royal Steel Chronograph.

Season’s Greetings

We all at Sjöö Sandström wish you a Merry Christmas & Happy new year. We look very much forward to 2018. Thank you for all your support.

New Sjöö Sandström ambassador, Mats Vollmer

We welcome one of Sweden’s absolute biggest stars within the restaurants business, Mats Vollmer as new ambassador for Sjöö Sandström. He runs the two-star guide Michelin restaurant Vollmers in Malmö. Only five restaurants have had that honor in Sweden over time.

A Michelin star is one of the highest honors a chef can earn for a restaurant. But it doesn’t come for free, it takes a lot of time and energy to earn that elusive star.

Mats is a very exciting person who, with his cooking and crafts, have customers from all over the world wanting to go to the restaurant in Malmö. With their personal philosophy, they serve the best from the soil of Skåne. Highlights its clear tastes and special character. Combines near-produced raw materials with modern cooking techniques. Mats Vollmer, “looking forward to working with Sjöö Sandström, I think their values ​​and ambitions reflects my own personality”.

Mats carries our Royal Steel Classic 36mm with champagne dial. It has got a unique Scandinavian design which resembles our very first wristwatch that we release back in 1993, called Automatic S1. Stay tuned for more info regarding our latest ambassador, Mats Vollmer.

Scandinavian Man launches in New York

As a partner to Scandinavian Man we are in New York for their big launch on october 11th. The Scandinavian man is in our DNA and very much what we stand for. The Scandinavian man as a role model to the world, through style, innovation, and equality.  The event is held at Neuehaus and we are proud to be the timing partner and get to inspire the world about how the Scandinavian Man lives his life. Scandinavian MAN is a new biannual magazine and a launch platform, bringing Scandinavian values and Nordic brands to a global stage.

Official Timekeeper, Intrum Stockholm Open 2017 ATP Worldtour

It is with pride Sjöö Sandström take part as the Official Timekeeper for Intrum Stockholm Open 2017. For the third consecutive year Sjöö Sandström host all timekeeping and will be visible throughout the event area, including pop-up shop in the sponsor and the VIP area.

Sjöö Sandström strengthens its presence in Swedish tennis. Intrum Stockholm Open is a natural arena for anyone who loves tennis and to Swedish trade and industry. With pop-up store and visibility throughout the event, Sjöö Sandström will play an important role during this tournament.

World-class tennis will take place during Intrum Stockholm Open 15-22 of October 2017.  Sjöö Sandström is the natural timekeeper when there is a world-class sporting event in Sweden. During this week, you can see stars like Grigor Dimitrov (8), Kevin Andersson (16), John Isner (17), Jack Sock (21), last years winner Juan Martin Del Potro (24) and of course our own Swedish stars, Elias & Mikael Ymer that together won the double tournament last year.

Royal Steel Worldtimer is nominated for this years Swedish Design Awards 2017

We continue to reap success with our Royal Steel Worldtimer SS-1741-WT. Very fun to be nominated in the category we are most proud of, 3C-identity-product design.

 

The new hourglass patterned rubber to Royal Steel Worldtimer

A new tapered rubber band that comes with a stainless-steel folding buckle thats fit our model, Royal Steel Worldtimer 36mm & 41mm, Royal Steel Classic 36mm & 41mm.

Introducing Royal Steel Classic 36mm Champagne

Introducing Royal Steel Classic 36mm Champagne.

A few months ago we gave life to our icon and from now on we offer four different executions, this is the new Rose. It all started 30 years ago with a vision of showing the world our beautiful craftmanship. In 1993 we manufactured the worlds first Swedish wristwatch. 1995 we celebrated that the Automatic S1 won the gold medal for the best Swedish design. Visit your nearest Sjöö Sandström retailer and have a closer look at the whole Royal Steel Family.

Official Timekeeper of SkiStar Swedish Open and Ericsson Open 2017

World-class tennis will take place during SkiStar Swedish Open and Ericsson Open in Båstad 16-30 of July 2017. Sjöö Sandstrom will host all timing as well as being visible throughout the area during the event. Sjöö Sandström is the natural timekeeper when there is a world-class sporting event in Sweden. During this week you can see stars like David Ferrer, Fernando Verdasco and our own Swedish hope, Elias Ymer. During ladies week you will see the star and top 10 ranked Caroline Wozniacki and our own brand ambassador Johanna Larsson. Sjöö Sandström is responsible for all timing and will be visible throughout the area during the event.

Introducing Royal Steel Classic 36mm Rose

Introducing Royal Steel Classic 36mm Rose.

A few months ago we gave life to our icon and from now on we offer four different executions, this is the new Rose. It all started 30 years ago with a vision of showing the world our beautiful craftmanship. In 1993 we manufactured the worlds first Swedish wristwatch. 1995 we celebrated that the Automatic S1 won the gold medal for the best Swedish design. Visit your nearest Sjöö Sandström retailer and have a closer look at the whole Royal Steel Family.

FOLLOW US ON INSTAGRAM

For more live pictures and inspiration, follow @SJOOSANDSTROM on Instagram and be a part of our journey.

Royal Steel Classic 36mm

In 1993 we manufactured the worlds first Swedish wristwatch. 1995 we celebrated that the Automatic S1 won the gold medal for the best Swedish design. Now 23 years later our icon is back.

From the earlier generation of Royal Steel Classic, we decided to keep one of our most important design elements, the bezel. The three rings on the bezel provide both a smooth surface that eliminates scratching against clothes and also represents our place in the universe – Stockholm/Sweden/the World. The crown is of course placed at two a clock for best possible wrist comfort. And we have also for the first time manufactured a bracelet which is tapered for a more elegant and sleek design. The case is smoother with a bit more rounded edges than its precursor. Every single part of the design is perfect and allows its carrier the perfect companion for any occasion. This is our experience. This is our time.

Swedish Sports Awards 2017

The Swedish Sports Awards is one of the largest and most prestigious galas. It is an annual televised celebration since 2000 that takes place in Globen, Stockholm. During the gala the year’s top athletes will be awarded.

As a proud partner for the fourth year in a row, this year’s winners in the categories: Leader of the Year (Lars Lagerbäck), Female Athlete of the Year (Sarah Sjöström), and Male Athlete of the Year (Henrik Stenson) received a watch from us at Sjöö Sandström.

Royal Black Copper

The Royal Black Copper is the result of an intense collaboration between Sjöö Sandström and Krons. It started out as an idea for Krons 50 years’ anniversary 2016: we wanted to create something special, something that brings us even closer. Krons Store Mangager Hampus Wickerfält is the man behind the original drawing. After seeing it for the first time, we all felt that this was something we wanted to show the world. A truly unique piece, inspired by the watch that started Sjöö Sandström’s journey back in 1993, the Automatic S1. The material we have chosen to work with, is certainly something special.

Season’s Greetings

We all at Sjöö Sandström wish you a Merry Christmas & Happy new year. We look very much forward to 2017. Thank you for all your support.

Royal Black Copper

The Royal Black Copper is the result of an intense collaboration between Sjöö Sandström and Krons. It started out as an idea for Krons 50 years’ anniversary 2016: we wanted to create something special, something that brings us even closer. Krons Store Mangager Hampus Wickerfält is the man behind the original drawing. After seeing it for the first time, we all felt that this was something we wanted to show the world. A truly unique piece, inspired by the watch that started Sjöö Sandström’s journey back in 1993, the Automatic S1. The material we have chosen to work with, is certainly something special.

The black DLC case with the copper dial makes the watch unique. It effectively manages to interweave our DNA; Craftsmanship, tradition, nature and Swedish luxury combined. All of us at Sjöö Sandström and Krons are very proud of the outcome. Reassured by our successful past and our ability to cooperate with stunning results, we are confident that we have only seen the beginning of Krons and Sjöö Sandström’s journey into the future.

Stealth mode

UTC Skydiver was born out from 35 specific demands. Now, five years later we have developed a new version. UTC Skydiver Black Night. It is a natural extension of it´s precursor.

Travel in style with Sjöö Sandström

23 million travelers are passing through Arlanda every year. On a so far unproven advertising space, Swedish watch brand Sjöö Sandström will be the first to appear on the inside of these boxes. The new campaign on safety control boxes is an initiative of Sjöö Sandström with its exclusive handmade watches who has been looking for new ways to reach out to customers travelling the world. We constantly strive to find innovative ways to market and the idea of security control boxes is a new concept that has not been tried before.

The watch industry is often associated with traditional newspaper advertising and this is really something different, “said Kristofer Johansson, partner at Sjöö Sandström.

Official Timekeeper for If Stockholm Open 2016

It is with pride Sjöö Sandström take part as the Official Timekeeper for If Stockholm Open 2016. For the second consecutive year Sjöö Sandström host all timekeeping and will be visible throughout the event area, including pop-up shop in the sponsor and the VIP area.

Sjöö Sandström strengthens its presence in Swedish tennis. If Stockholm Open is a natural arena for anyone who loves tennis and to Swedish trade and industry. With pop-up store and visibility throughout the event Sjöö Sandström will play an important role during this tournament.

Swedish air force 90 years

We spent the weekend in Linköping together with the Swedish Air Force who celebrated 90 years. We at Sjöö Sandström are extremely proud and happy to have delivered the Official watch of the Swedish Air Force for the past 5 years. Did you know that all flying personnel uses it as a part of their equipment and it also has the Swedish Armed Forces logo and M-number engraved on the case-back. The watch is manufactured out of 35 specific demands where durability and function is our top priority. It has been an honor to meet all the pilots that wear it on a daily basis and we have to say wow! What an amazing job you are doing, keep up the good work and fly safe.

Johanna Larsson – Sjöö Sandström brand ambassador

To us tennis is essential and we are proud to announce Johanna Larsson as our newest brand ambassador. Johanna is Sweden’s No.1 female player and defending champion at The Collector Swedish Open in Båstad, where she managed to sweep both the singles and the doubles titles in 2015. We are looking forward to joining her in Båstad this summer, expecting us both to match last year’s triumphs, Johanna working her magic on the court and Sjöö Sandström once more being proud Official Timekeeper of the event.

”I am very excited and grateful to be a part of this fantastic company. The Sjöö Sandström watches perfectly match my personality and I really look forward to working together”, says Johanna.

Frida Hansdotter – Sjöö Sandström brand ambassador

We are very proud to announce that alpine superstar Frida Hansdotter now is a Sjöö Sandström brand ambassador. Frida’s line of business, alpine racing, is all about timing and hundredths of a second, which makes her a perfect partner for us. And we can’t figure out a better way to start our collaboration than by congratulating Frida for winning the 2016 World Cup slalom title, the first Swedish woman to do so since 2004. Looking forward to deepen our business relationship, we wish Frida good luck at the season finale in St Moritz this weekend.

Thirty years of transcending time

Continuously developing our collection since our birth in 1986, the launch of the groundbreaking Royal Capital in 2015 propelled us into a new era and to the exclusive heights occupied only by the finest timepieces.

Proud of our past and excited by our future, we will celebrate Sjöö Sandström’s 30th anniversary with several thrilling news and launches. If you have already chosen Sjöö Sandström, we thank you for your trust in us. If you are considering an extraordinary handmade timepiece, we would be really honored if you choose to join us.

Royal Capital awarded

Royal Capital won the Swedish Design Award 2015. We all at Sjöö Sandström are very proud over this prestigious award and we will continue to develop and challenge the heritage of skilled Swedish watchmaking. This is just the beginning and an amazing acknowledgment to the craftsmanship and design behind our products.

Second place in European Watch of the Year awards

We are very proud to let you all know that we were for the second year in a row one of the finalists in the European Watch of the Year awards 2015. The jury have choosen the Royal Capital AU1440-1 out of many submissions from the whole industry. This year we finished in second place in Category 2: Men’s watches priced from € 10.000 to € 25.000.

Since it started in 2000, the 0024 WatchWorld European Watch of the Year contest has become a respected institution. Every year watch manufacturers, importers, jewelers and watch lovers look forward to this competition. The decisions are made by a jury.

Royal Capital nominated

We continue the success with our Royal Capital AU1440-1 with a nomination for the Swedish Design Award 2015. Very joyful and honored to be nominated in the category we are the most proud of, product design. We feel we have created a modern dress watch that reflects our brand and our way of looking at a watch that is timeless and that can be worn for generations.

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