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News from the world of Sjöö Sandström

Royal Steel Worldtimer is nominated for this years Swedish Design Awards 2017

We continue to reap success with our Royal Steel Worldtimer SS-1741-WT. Very fun to be nominated in the category we are most proud of, 3C-identity-product design.

 

The new hourglass patterned rubber to Royal Steel Worldtimer

A new tapered rubber band that comes with a stainless-steel folding buckle thats fit our model, Royal Steel Worldtimer 36mm & 41mm, Royal Steel Classic 36mm & 41mm.

Introducing Royal Steel Classic 36mm Champagne

Introducing Royal Steel Classic 36mm Champagne.

A few months ago we gave life to our icon and from now on we offer four different executions, this is the new Rose. It all started 30 years ago with a vision of showing the world our beautiful craftmanship. In 1993 we manufactured the worlds first Swedish wristwatch. 1995 we celebrated that the Automatic S1 won the gold medal for the best Swedish design. Visit your nearest Sjöö Sandström retailer and have a closer look at the whole Royal Steel Family.

Official Timekeeper of SkiStar Swedish Open and Ericsson Open 2017

World-class tennis will take place during SkiStar Swedish Open and Ericsson Open in Båstad 16-30 of July 2017. Sjöö Sandstrom will host all timing as well as being visible throughout the area during the event. Sjöö Sandström is the natural timekeeper when there is a world-class sporting event in Sweden. During this week you can see stars like David Ferrer, Fernando Verdasco and our own Swedish hope, Elias Ymer. During ladies week you will see the star and top 10 ranked Caroline Wozniacki and our own brand ambassador Johanna Larsson. Sjöö Sandström is responsible for all timing and will be visible throughout the area during the event.

Introducing Royal Steel Classic 36mm Rose

Introducing Royal Steel Classic 36mm Rose.

A few months ago we gave life to our icon and from now on we offer four different executions, this is the new Rose. It all started 30 years ago with a vision of showing the world our beautiful craftmanship. In 1993 we manufactured the worlds first Swedish wristwatch. 1995 we celebrated that the Automatic S1 won the gold medal for the best Swedish design. Visit your nearest Sjöö Sandström retailer and have a closer look at the whole Royal Steel Family.

FOLLOW US ON INSTAGRAM

For more live pictures and inspiration, follow @SJOOSANDSTROM on Instagram and be a part of our journey.

Royal Steel Classic 36mm

In 1993 we manufactured the worlds first Swedish wristwatch. 1995 we celebrated that the Automatic S1 won the gold medal for the best Swedish design. Now 23 years later our icon is back.

From the earlier generation of Royal Steel Classic, we decided to keep one of our most important design elements, the bezel. The three rings on the bezel provide both a smooth surface that eliminates scratching against clothes and also represents our place in the universe – Stockholm/Sweden/the World. The crown is of course placed at two a clock for best possible wrist comfort. And we have also for the first time manufactured a bracelet which is tapered for a more elegant and sleek design. The case is smoother with a bit more rounded edges than its precursor. Every single part of the design is perfect and allows its carrier the perfect companion for any occasion. This is our experience. This is our time.

Swedish Sports Awards 2017

The Swedish Sports Awards is one of the largest and most prestigious galas. It is an annual televised celebration since 2000 that takes place in Globen, Stockholm. During the gala the year’s top athletes will be awarded.

As a proud partner for the fourth year in a row, this year’s winners in the categories: Leader of the Year (Lars Lagerbäck), Female Athlete of the Year (Sarah Sjöström), and Male Athlete of the Year (Henrik Stenson) received a watch from us at Sjöö Sandström.

Royal Black Copper

The Royal Black Copper is the result of an intense collaboration between Sjöö Sandström and Krons. It started out as an idea for Krons 50 years’ anniversary 2016: we wanted to create something special, something that brings us even closer. Krons Store Mangager Hampus Wickerfält is the man behind the original drawing. After seeing it for the first time, we all felt that this was something we wanted to show the world. A truly unique piece, inspired by the watch that started Sjöö Sandström’s journey back in 1993, the Automatic S1. The material we have chosen to work with, is certainly something special.

Season’s Greetings

We all at Sjöö Sandström wish you a Merry Christmas & Happy new year. We look very much forward to 2017. Thank you for all your support.

Royal Black Copper

The Royal Black Copper is the result of an intense collaboration between Sjöö Sandström and Krons. It started out as an idea for Krons 50 years’ anniversary 2016: we wanted to create something special, something that brings us even closer. Krons Store Mangager Hampus Wickerfält is the man behind the original drawing. After seeing it for the first time, we all felt that this was something we wanted to show the world. A truly unique piece, inspired by the watch that started Sjöö Sandström’s journey back in 1993, the Automatic S1. The material we have chosen to work with, is certainly something special.

The black DLC case with the copper dial makes the watch unique. It effectively manages to interweave our DNA; Craftsmanship, tradition, nature and Swedish luxury combined. All of us at Sjöö Sandström and Krons are very proud of the outcome. Reassured by our successful past and our ability to cooperate with stunning results, we are confident that we have only seen the beginning of Krons and Sjöö Sandström’s journey into the future.

Stealth mode

UTC Skydiver was born out from 35 specific demands. Now, five years later we have developed a new version. UTC Skydiver Black Night. It is a natural extension of it´s precursor.

Travel in style with Sjöö Sandström

23 million travelers are passing through Arlanda every year. On a so far unproven advertising space, Swedish watch brand Sjöö Sandström will be the first to appear on the inside of these boxes. The new campaign on safety control boxes is an initiative of Sjöö Sandström with its exclusive handmade watches who has been looking for new ways to reach out to customers travelling the world. We constantly strive to find innovative ways to market and the idea of security control boxes is a new concept that has not been tried before.

The watch industry is often associated with traditional newspaper advertising and this is really something different, “said Kristofer Johansson, partner at Sjöö Sandström.

Official Timekeeper for If Stockholm Open 2016

It is with pride Sjöö Sandström take part as the Official Timekeeper for If Stockholm Open 2016. For the second consecutive year Sjöö Sandström host all timekeeping and will be visible throughout the event area, including pop-up shop in the sponsor and the VIP area.

Sjöö Sandström strengthens its presence in Swedish tennis. If Stockholm Open is a natural arena for anyone who loves tennis and to Swedish trade and industry. With pop-up store and visibility throughout the event Sjöö Sandström will play an important role during this tournament.

Swedish air force 90 years

We spent the weekend in Linköping together with the Swedish Air Force who celebrated 90 years. We at Sjöö Sandström are extremely proud and happy to have delivered the Official watch of the Swedish Air Force for the past 5 years. Did you know that all flying personnel uses it as a part of their equipment and it also has the Swedish Armed Forces logo and M-number engraved on the case-back. The watch is manufactured out of 35 specific demands where durability and function is our top priority. It has been an honor to meet all the pilots that wear it on a daily basis and we have to say wow! What an amazing job you are doing, keep up the good work and fly safe.

Johanna Larsson – Sjöö Sandström brand ambassador

To us tennis is essential and we are proud to announce Johanna Larsson as our newest brand ambassador. Johanna is Sweden’s No.1 female player and defending champion at The Collector Swedish Open in Båstad, where she managed to sweep both the singles and the doubles titles in 2015. We are looking forward to joining her in Båstad this summer, expecting us both to match last year’s triumphs, Johanna working her magic on the court and Sjöö Sandström once more being proud Official Timekeeper of the event.

”I am very excited and grateful to be a part of this fantastic company. The Sjöö Sandström watches perfectly match my personality and I really look forward to working together”, says Johanna.

Frida Hansdotter – Sjöö Sandström brand ambassador

We are very proud to announce that alpine superstar Frida Hansdotter now is a Sjöö Sandström brand ambassador. Frida’s line of business, alpine racing, is all about timing and hundredths of a second, which makes her a perfect partner for us. And we can’t figure out a better way to start our collaboration than by congratulating Frida for winning the 2016 World Cup slalom title, the first Swedish woman to do so since 2004. Looking forward to deepen our business relationship, we wish Frida good luck at the season finale in St Moritz this weekend.

Thirty years of transcending time

Continuously developing our collection since our birth in 1986, the launch of the groundbreaking Royal Capital in 2015 propelled us into a new era and to the exclusive heights occupied only by the finest timepieces.

Proud of our past and excited by our future, we will celebrate Sjöö Sandström’s 30th anniversary with several thrilling news and launches. If you have already chosen Sjöö Sandström, we thank you for your trust in us. If you are considering an extraordinary handmade timepiece, we would be really honored if you choose to join us.

Royal Capital awarded

Royal Capital won the Swedish Design Award 2015. We all at Sjöö Sandström are very proud over this prestigious award and we will continue to develop and challenge the heritage of skilled Swedish watchmaking. This is just the beginning and an amazing acknowledgment to the craftsmanship and design behind our products.

Second place in European Watch of the Year awards

We are very proud to let you all know that we were for the second year in a row one of the finalists in the European Watch of the Year awards 2015. The jury have choosen the Royal Capital AU1440-1 out of many submissions from the whole industry. This year we finished in second place in Category 2: Men’s watches priced from € 10.000 to € 25.000.

Since it started in 2000, the 0024 WatchWorld European Watch of the Year contest has become a respected institution. Every year watch manufacturers, importers, jewelers and watch lovers look forward to this competition. The decisions are made by a jury.

Royal Capital nominated

We continue the success with our Royal Capital AU1440-1 with a nomination for the Swedish Design Award 2015. Very joyful and honored to be nominated in the category we are the most proud of, product design. We feel we have created a modern dress watch that reflects our brand and our way of looking at a watch that is timeless and that can be worn for generations.

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