New brand ambassador – Markus Aujalay Read more
Chronicles
Stories from the world of Sjöö Sandström
On the newly designed dial we have highlighted the anniversary symbols discretely with a red signature color. Read more
Anniversary Edition – Royal Steel Classic 41mm
The watch will be limited to 100 pieces and featured with a unique “anniversary” closed case-back and a newly designed dial. Read more
A tribute to our icon – Celebrating 25 years with a limited edition
We wanted to create a wristwatch, which incorporated Sjöö Sandströms design thinking and take it a step further in functionality and durability. Read more
10th year anniversary of UTC Extreme
Artist, entrepreneur, author, wine expert, fitness guru and father. Read more
Petter Alexis Askergren
Handcrafted for and in collaboration with Swedish fighter pilots, UTC Skydiver is designed and manufactured to meet strict military demands. Read more
STEALTH MODE
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Edin Dzemat
A tough sporty girl who loves challenges and to push limits and who chooses her own way to reach her goals. Read more
Frida Hansdotter
To design and produce a diver’s watch has long been a dream and a plan at Sjöö Sandström. This dream has now been realized with Landsort, our new diver’s watch which is launched worldwide through fall 2011. Read more
Landsort
Landsort is the very southernmost island in the magnificent Stockholm Archipelago. This unique and breathtakingly beautiful seascape of more than 30,000 islands Read more