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Royal Steel Worldtimer

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Royal Capital

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Thirty years of transcending time

Many moments have passed since we started ticking thirty years ago. During these spectacular years we have grown into a strong independent brand, built timepiece by timepiece by the steady hands of our devoted watchmakers in Stockholm.

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Frida Hansdotter – Sjöö Sandström brand ambassador

We are very proud to announce that alpine superstar Frida Hansdotter now is a Sjöö Sandström brand ambassador. And we can’t figure out a better way to start our collaboration than by congratulating Frida for winning the 2016 World Cup slalom title!

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THE STEADY HANDS OF
A WATCHMAKER

This is the making of a Sjöö Sandstöm timepiece. Crafted by the devoted watchmakers in our workshop in Stockholm.

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THE STEADY HANDS OF
A WATCHMAKER

This is the making of a Sjöö Sandstöm timepiece. Crafted by the devoted watchmakers in our workshop in Stockholm.

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what makes us tick

The experience of time, not time passing by. An intuition born from the breathtaking continuity and delicate poise of a Scandinavian moment. We express these enduring qualities through handcrafted elegance and state of the art technology. Through small-scale manufacturing that coalesces the analogue and electronic into one. This is our experience. This is our time.

THE STORY OF SJÖÖ SANDSTRÖM

Our story is a timely journey starting out in Stockholm in 1986. At this time, the two engineers and watch aficionados Christer Sjöö and Mikael Sandström visualize a bridge between tradition and technology. They ask themselves whether craftsmanship and high-tech innovation can symphonize in one single watch.

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