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Many moments have passed since we started ticking thirty years ago. During these spectacular years we have grown into a strong independent brand, built timepiece by timepiece by the steady hands of our devoted watchmakers in Stockholm.Read more
We are very proud to announce that alpine superstar Frida Hansdotter now is a Sjöö Sandström brand ambassador. And we can’t figure out a better way to start our collaboration than by congratulating Frida for winning the 2016 World Cup slalom title!Read more
The experience of time, not time passing by. An intuition born from the breathtaking continuity and delicate poise of a Scandinavian moment. We express these enduring qualities through handcrafted elegance and state of the art technology. Through small-scale manufacturing that coalesces the analogue and electronic into one. This is our experience. This is our time.
Our story is a timely journey starting out in Stockholm in 1986. At this time, the two engineers and watch aficionados Christer Sjöö and Mikael Sandström visualize a bridge between tradition and technology. They ask themselves whether craftsmanship and high-tech innovation can symphonize in one single watch.Read more