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As advocates of Swedish luxury, we stand in awe of the experiences and characters that took us here. One of these characters, and perhaps the most prominent figure to represent the values of our homeland, is of course “the strongest girl in the world”, Pippi Långstrump.Read the chronicle
The art of manufacturing clocks and watches has a long and proud standing in Sweden. In the middle of the 19th century, for example, Viktor Kullberg gained worldwide reputation for his pocket watches and naval chronometers. Building on this tradition, Royal Capital intermingles time-honored knowledge with the kind of luxury that defines its native country.Go to watch
Capture everyone's attention with the orange Royal Steel Worldtimer. Discover our Royal Steel Worldtimer under collection.More news
The experience of time, not time passing by. An intuition born from the breathtaking continuity and delicate poise of a Scandinavian moment. We express these enduring qualities through handcrafted elegance and state of the art technology. Through small-scale manufacturing that coalesces the analogue and electronic into one. This is our experience. This is our time.
Our story is a timely journey starting out in Stockholm in 1986. At this time, the two engineers and watch aficionados Christer Sjöö and Mikael Sandström visualize a bridge between tradition and technology. They ask themselves whether craftsmanship and high-tech innovation can symphonize in one single watch.Read more
Sjöö Sandström has continuously been able to raise the boundaries of quality through knowledge and experience. Only watches having successfully passed the most stringent quality control earn the right to reach your wrist. Our quest for excellence has allowed us to extend the international warranty to 3 years, on all of our new timepieces purchased from January 1th 2019.
The Sjöö Sandström 2 year international warranty is valid with an official warranty card, with a date and stamp from an authorized Sjöö Sandström dealer. To claim the extra year of warranty, please follow the steps below.
Register your Sjöö Sandström watch online, within 3 months of purchase and receive an extra year warranty. Simply click on the link to register and fill in the form. Sjöö Sandström offers a complimentary extra year warranty on all watches.Register your watch
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