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Markus Aujalay has become a new Sjöö Sandström brand ambassador.
Markus have shown excellence and high quality over time, being the Chef of the year 2004 and many more excellent achievements both before and after. A sign of true craftsmanship that appeals to us and makes Markus a perfect ambassador for Sjöö Sandström. Just like him, we strive for quality and excellence over time.
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A new level of exclusivity
The art of manufacturing clocks and watches has a long and proud standing in Sweden. In the middle of the 19th century, for example, Viktor Kullberg gained worldwide reputation for his pocket watches and naval chronometers. Building on this tradition, Royal Capital intermingles time-honored knowledge with the kind of luxury that defines its native country.
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Introducing the deep blue dial, Royal Steel Classic 36mm
The design of the Royal Steel Classic is inspired by their very first watch, Automatic S1, which was launched in 1993. This model is the foundation of Sjöö Sandströms DNA. Discover the collection here, Royal Steel...
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THE STEADY HANDS OF
A WATCHMAKER
This is the making of a Sjöö Sandstöm timepiece. Crafted by the devoted watchmakers in our workshop in Stockholm.
Read moreTHE STEADY HANDS OF
A WATCHMAKER
This is the making of a Sjöö Sandstöm timepiece. Crafted by the devoted watchmakers in our workshop in Stockholm.
Read morewhat makes us tick
The experience of time, not time passing by. An intuition born from the breathtaking continuity and delicate poise of a Scandinavian moment. We express these enduring qualities through handcrafted elegance and state of the art technology. Through small-scale manufacturing that coalesces the analogue and electronic into one. This is our experience. This is our time.
THE STORY OF SJÖÖ SANDSTRÖM
Our story is a timely journey starting out in Stockholm in 1986. At this time, the two engineers and watch aficionados Christer Sjöö and Mikael Sandström visualize a bridge between tradition and technology. They ask themselves whether craftsmanship and high-tech innovation can symphonize in one single watch.
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