Esc to close
Offering a timeless expression with a Swedish twist of elegance, Royal Steel Classic constitutes the very essence and foundation of Sjöö Sandström. The Automatic S1 was the first watch we made and the first wristwatch ever to be designed and manufactured in Sweden, premiering in 1993 with a white dial and black bracelet. The three rings on the outer rim of the case provide both a smooth surface that eliminates scratching against the shirtsleeve and a representation of our place in the universe – Stockholm/Sweden/the World. This collection also includes our first ladies’ model.
All our timepieces are assembled by hand, one by one, at the Sjöö Sandström workshop in Stockholm. Since a watch consists of several hundred parts that must be tuned with exact precision, this is indeed a work for the perfectionists. Each Sjöö Sandström model is produced in small series and every timepiece is meticulously tested before release.
It all started 30 years ago with a vision of showing the world our beautiful craftsmanship. In 1993 we manufactured the world’s first Swedish wristwatch. 1995 we celebrated that the Automatic S1 won the gold medal for the best Swedish design.
Now 23 years later our icon is back.